Provence rosé winelabel - alcoholfree

Essen & Trinken

LFE

www.lfe.nl

Elegance du Sud

We would like to have a design for an alcoholfree rose wine. This wine is produced by a big winery, but will have it's own new introduced label and name. The wine should compete in style with their wellknown alcohol variants, in this case like the Provence rose. Of course they are alcoholfree, but they should be presented on the table as a altnernative for alcohol without having that feeling.

We will target on women age 40-60, who are consious about their health and not drink alcohol, but want the same experience at a diner party or event.

We are creating a sophisticated wine label for Elegance du Sud, an alcohol-free rosé designed to mirror the elegance and authenticity of a true Provence rosé. The design should seamlessly align with traditional Provence rosé aesthetics, ensuring it is indistinguishable from its alcoholic counterparts. This wine is crafted for women aged 40-60, who embrace a conscious and healthy lifestyle but still want to fully participate in social dining and events. Design Requirements 1. Authentic Provence Aesthetic • Typography: Classic and refined serif fonts, complemented by elegant script for a soft, feminine touch. • Minimalist & Elegant: A clean design with subtle detailing that conveys sophistication. • Handwritten or calligraphy elements (optional) to enhance artisanal and authentic feel. 2. Signature Rosé Label Layout • Prominent Brand Name: “Elegance du Sud” should be the focal point, in an elegant yet timeless font. • Subtle Provence Cues: References to the South of France, such as delicate floral or vineyard motifs. 3. Premium Materials & Finishes • Soft Matte or Textured Paper: To evoke an organic and artisanal quality. • Foil Accents (Rosé Gold, Silver, or Soft Gold): Applied to brand name or borders for a luxurious feel. • Embossing or Debossing: To add depth and enhance tactile elegance. 4. Refined & Feminine Color Palette • Soft Blush Pink & White: A delicate and sophisticated combination. • Champagne Gold or Rosé Gold Accents: For an understated yet luxurious finish. • Pastel Lavender or Dusty Rose Details: To enhance femininity and Provence charm. • Transparent or Minimal Label: A partially transparent label can enhance authenticity and mimic high-end rosé designs. 5. Lifestyle & Prestige Elements • Elegant Illustrations or Watercolor Accents: Soft florals, Provence landscapes, or vineyard sketches. • Signature or Seal: A refined, artisanal signature for exclusivity. Additional Notes The bottle used is a white Bordeaux-style bottle (similar to AIX), ensuring it aligns with premium Provence rosé branding. The label must look just as elegant and aspirational as a traditional Provence rosé. Ensure the alcohol-free aspect is subtly communicated, keeping the focus on quality and authenticity rather than absence of alcohol. We look forward to seeing your creative interpretations of this concept. Please bring any additional suggestions that elevate the brand’s identity. Thank you!

Very important, don't emphasis the 0.0% or alcoholfree. It will appaer between the alcoholfree wines on the shelve, but at home it should not be an distinction between wines with alcohol. So only subtitle mention 0.0% vol. Alcoholfree wine don't have a vintage year.

Winelabel should be for a standard white Bordeaux bottle (like AIX)

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